Questions about the Reading a Report poster

What’s on the Reading a Report poster?

10 entries in 2 groups. Questions to ask of any study. Method questions: Who was sampled, and how, What was the response rate, What exactly…; Reporting red flags: Percentages on very small bases, No question wording published,…. A base size under about a hundred should be reported as a count, not a percentage. Percentages imply a precision that is absent.

Who is the Reading a Report poster for?

Reading a Report belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning research can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Reading a Report poster?

Read the method before the findings. The method decides whether the findings mean anything. A wall chart earns its place by being glanceable from where the work is happening, so Reading a Report belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Reading a Report?

Analytics & Research, Concept Testing and Customer Interviews sit alongside Reading a Report in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Analytics & ResearchConcept TestingCustomer Interviews

Is the Reading a Report poster free to download and print?

Yes. Reading a Report downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Reading a Report poster print at?

Reading a Report is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Reading a Report loses nothing.Printing guide