Questions about the Customer Interviews poster

What’s on the Customer Interviews poster?

9 entries in 2 groups. Technique. Do: Ask what they did last time, specifically, Follow the story, not your script, Ask…; Avoid: Would you use a product that…, Pitching and then asking for a reaction, Accept…. Compliments are the least useful data in an interview. A specific complaint is worth a dozen expressions of enthusiasm.

Who is the Customer Interviews poster for?

Customer Interviews belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning research can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Customer Interviews poster?

Ask about the past, not the future. Memory is imperfect; prediction is fiction. A wall chart earns its place by being glanceable from where the work is happening, so Customer Interviews belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Customer Interviews?

Analytics & Research, Concept Testing and Market Sizing sit alongside Customer Interviews in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Analytics & ResearchConcept TestingMarket Sizing

Is the Customer Interviews poster free to download and print?

Yes. Customer Interviews downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Customer Interviews poster print at?

Customer Interviews is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Customer Interviews loses nothing.Printing guide