What’s on the Writing Good Questions poster
A 5-row table: Fault · Example · Fix.
Fault and fix.
- Leading — How much did you enjoy it? — Ask, did you enjoy it?
- Double-barrelled — Fast and affordable? — Split into two questions
- Ambiguous — Do you use it regularly? — Define the period
- Assuming — Which feature do you use most? — Ask whether they use any
- Jargon — Rate the onboarding flow — Use the customer's own words
Pilot every questionnaire with real respondents. Faults invisible on the page appear within three interviews.
Questions about the Writing Good Questions poster
- What’s on the Writing Good Questions poster?
- A 5-row table: Fault · Example · Fix. Fault and fix. Leading — How much did you enjoy it? — Ask, did you enjoy it?; Double-barrelled — Fast and affordable? — Split into two questions; Ambiguous — Do you use it regularly? — Define the period; Assuming — Which feature do you use most? — Ask whether they use any; Jargon — Rate the onboarding flow — Use the customer's own words. Pilot every questionnaire with real respondents. Faults invisible on the page appear within three interviews.
- Who is the Writing Good Questions poster for?
- Writing Good Questions belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning research can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Writing Good Questions poster?
- A badly worded question does not produce noisy data. It produces confident, wrong data. A wall chart earns its place by being glanceable from where the work is happening, so Writing Good Questions belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Writing Good Questions?
- Analytics & Research, Concept Testing and Customer Interviews sit alongside Writing Good Questions in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Analytics & ResearchConcept TestingCustomer Interviews
- Is the Writing Good Questions poster free to download and print?
- Yes. Writing Good Questions downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Writing Good Questions poster print at?
- Writing Good Questions is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Writing Good Questions loses nothing.Printing guide
Related posters
Charts that sit alongside Writing Good Questions on the same wall.
Browse every Marketing poster, or start from the full catalogue.