Questions about the Analytics & Research poster

What’s on the Analytics & Research poster?

Behavioural analytics against Asking people, side by side. Behavioural analytics: Complete, unprompted, at scale; Behavioural analytics: No recall or desirability error; Behavioural analytics: Shows what, when and how often; Behavioural analytics: Cannot explain motive; Behavioural analytics: Blind to non-customers; Asking people: Reaches motive and context; Asking people: Includes those who did not buy; Asking people: Covers offline and competitor behaviour; Asking people: Subject to recall and bias; Asking people: Small samples, higher cost; Analytics finds the anomaly. Research explains it. Using either alone leaves half the…. The largest blind spot in analytics is the people who never arrived. No amount of instrumentation reveals them.

Who is the Analytics & Research poster for?

Analytics & Research belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning research can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Analytics & Research poster?

Analytics records what happened. It never records why, or what was nearly chosen. A wall chart earns its place by being glanceable from where the work is happening, so Analytics & Research belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Analytics & Research?

Concept Testing, Customer Interviews and Market Sizing sit alongside Analytics & Research in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Concept TestingCustomer InterviewsMarket Sizing

Is the Analytics & Research poster free to download and print?

Yes. Analytics & Research downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Analytics & Research poster print at?

Analytics & Research is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Analytics & Research loses nothing.Printing guide