Segment, Target, PositionThe three decisions that precede every tactic.MarketingThe sequence.1SegmentGroup the market by needs and behaviour, not only bydemographics.2EvaluateSize, growth, competition and fit with your capability.3TargetChoose which segments to serve, and which to decline.4PositionDecide the place you claim in the chosen segment's mind.5Build the mixProduct, price, place and promotion all follow from the position.Every tactical argument that cannot be settled usually traces back to anunmade decision at one of these steps.Segment, Target, Positionlearnposters.com
Segment, Target, Position — printable business wall chart from LearnPosters. Free vector PDF, US Letter and A4.

Segment, Target, Position, step by step

The sequence.

  1. SegmentGroup the market by needs and behaviour, not only by demographics.
  2. EvaluateSize, growth, competition and fit with your capability.
  3. TargetChoose which segments to serve, and which to decline.
  4. PositionDecide the place you claim in the chosen segment's mind.
  5. Build the mixProduct, price, place and promotion all follow from the position.

Every tactical argument that cannot be settled usually traces back to an unmade decision at one of these steps.

Questions about the Segment, Target, Position poster

What’s on the Segment, Target, Position poster?
5 numbered steps. The sequence. Segment — Group the market by needs and behaviour, not only by demographics.; Evaluate — Size, growth, competition and fit with your capability.; Target — Choose which segments to serve, and which to decline.; Position — Decide the place you claim in the chosen segment's mind.; Build the mix — Product, price, place and promotion all follow from the position.. Every tactical argument that cannot be settled usually traces back to an unmade decision at one of these steps.
Who is the Segment, Target, Position poster for?
Segment, Target, Position belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning strategy can pin it up — a beginner, a student mid-course, or someone revising years later.
When should you use the Segment, Target, Position poster?
Divide the market, choose where to compete, decide what you stand for there. A wall chart earns its place by being glanceable from where the work is happening, so Segment, Target, Position belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
What other posters go with Segment, Target, Position?
Marketing & Business Strategy, Working With Agencies and Competitor Analysis sit alongside Segment, Target, Position in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Marketing & Business StrategyWorking With AgenciesCompetitor Analysis
Is the Segment, Target, Position poster free to download and print?
Yes. Segment, Target, Position downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
What size does the Segment, Target, Position poster print at?
Segment, Target, Position is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Segment, Target, Position loses nothing.Printing guide

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