Questions about the Distribution poster

What’s on the Distribution poster?

Direct against Intermediated, side by side. Direct: Full margin retained; Direct: Own the customer relationship; Direct: Complete control of experience; Direct: Slower, costlier reach; Direct: All fulfilment is yours; Intermediated: Fast, broad reach; Intermediated: Existing customer trust; Intermediated: Margin shared with the channel; Intermediated: Limited control of presentation; Intermediated: Channel owns the relationship; Channel conflict arises when direct and intermediated routes compete on price for the…. Physical availability is a stronger driver of share than preference in most repeat-purchase categories.

Who is the Distribution poster for?

Distribution belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning strategy can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Distribution poster?

Every channel adds reach and takes margin and control. That is the trade. A wall chart earns its place by being glanceable from where the work is happening, so Distribution belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Distribution?

Working With Agencies, Competitor Analysis and Durable Advantage sit alongside Distribution in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Working With AgenciesCompetitor AnalysisDurable Advantage

Is the Distribution poster free to download and print?

Yes. Distribution downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Distribution poster print at?

Distribution is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Distribution loses nothing.Printing guide