Questions about the Where Growth Comes From poster

What’s on the Where Growth Comes From poster?

A 4-row table: Direction · Means · Risk. The four growth directions. Market penetration — Sell more to current market — Lowest; Product development — New products, same market — Moderate; Market development — Same product, new market — Moderate; Diversification — New product, new market — Highest. Penetration is usually the largest untapped opportunity and the least glamorous. Most categories are far from saturated.

Who is the Where Growth Comes From poster for?

Where Growth Comes From belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning strategy can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Where Growth Comes From poster?

Existing product in existing market is safest. New product in new market is riskiest by far. A wall chart earns its place by being glanceable from where the work is happening, so Where Growth Comes From belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Where Growth Comes From?

Working With Agencies, Competitor Analysis and Distribution sit alongside Where Growth Comes From in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Working With AgenciesCompetitor AnalysisDistribution

Is the Where Growth Comes From poster free to download and print?

Yes. Where Growth Comes From downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Where Growth Comes From poster print at?

Where Growth Comes From is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Where Growth Comes From loses nothing.Printing guide