What’s on the Search Intent poster
A 4-row table: Intent · Query looks like · Right page.
Intent and the right page.
- Informational — how does X work — Guide or explainer
- Navigational — brand name login — The destination itself
- Commercial — best X for Y — Comparison or review
- Transactional — buy X, X price — Product or checkout page
Pointing a product page at an informational query fails twice: it does not rank, and the few who arrive bounce.
Questions about the Search Intent poster
- What’s on the Search Intent poster?
- A 4-row table: Intent · Query looks like · Right page. Intent and the right page. Informational — how does X work — Guide or explainer; Navigational — brand name login — The destination itself; Commercial — best X for Y — Comparison or review; Transactional — buy X, X price — Product or checkout page. Pointing a product page at an informational query fails twice: it does not rank, and the few who arrive bounce.
- Who is the Search Intent poster for?
- Search Intent belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning digital can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Search Intent poster?
- The same keyword can carry different intents. The page must match the intent, not the words. A wall chart earns its place by being glanceable from where the work is happening, so Search Intent belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Search Intent?
- How Search Ranking Works, Attribution and Content Marketing sit alongside Search Intent in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.How Search Ranking WorksAttributionContent Marketing
- Is the Search Intent poster free to download and print?
- Yes. Search Intent downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Search Intent poster print at?
- Search Intent is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Search Intent loses nothing.Printing guide
Related posters
Charts that sit alongside Search Intent on the same wall.
Browse every Marketing poster, or start from the full catalogue.