What’s on the Attribution poster
A 5-row table: Model · Credits · Biases toward.
Model and its bias.
- Last click — Final touchpoint — Search and retargeting
- First click — Initial touchpoint — Awareness channels
- Linear — All equally — Nothing, but ignores importance
- Time decay — Recent more heavily — Late-funnel activity
- Data-driven — Modelled contribution — Whatever the data supports
Last-click attribution systematically underrates channels that create demand and overrates those that harvest it.
Questions about the Attribution poster
- What’s on the Attribution (Digital) poster?
- A 5-row table: Model · Credits · Biases toward. Model and its bias. Last click — Final touchpoint — Search and retargeting; First click — Initial touchpoint — Awareness channels; Linear — All equally — Nothing, but ignores importance; Time decay — Recent more heavily — Late-funnel activity; Data-driven — Modelled contribution — Whatever the data supports. Last-click attribution systematically underrates channels that create demand and overrates those that harvest it.
- Who is the Attribution (Digital) poster for?
- Attribution (Digital) belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning digital can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Attribution (Digital) poster?
- Every model is a simplification. The choice changes which channel appears to work. A wall chart earns its place by being glanceable from where the work is happening, so Attribution (Digital) belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Attribution (Digital)?
- Incrementality, Content Marketing and Conversion Optimisation sit alongside Attribution (Digital) in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.IncrementalityContent MarketingConversion Optimisation
- Is the Attribution (Digital) poster free to download and print?
- Yes. Attribution (Digital) downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Attribution (Digital) poster print at?
- Attribution (Digital) is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Attribution (Digital) loses nothing.Printing guide
Related posters
Charts that sit alongside Attribution on the same wall.
Browse every Marketing poster, or start from the full catalogue.