What’s on the The Digital Channels poster
A 3-row table: Type · Examples · Trade-off.
Channel type and characteristics.
- Owned — Site, email list, app — Full control, slow to build
- Earned — Search results, press, word of mouth — Credible, not controllable
- Paid — Search ads, social ads, display — Instant, stops when you stop
Paid buys attention now; owned accumulates an asset. A business with only paid reach has rented its entire customer base.
Questions about the The Digital Channels poster
- What’s on the The Digital Channels poster?
- A 3-row table: Type · Examples · Trade-off. Channel type and characteristics. Owned — Site, email list, app — Full control, slow to build; Earned — Search results, press, word of mouth — Credible, not controllable; Paid — Search ads, social ads, display — Instant, stops when you stop. Paid buys attention now; owned accumulates an asset. A business with only paid reach has rented its entire customer base.
- Who is the The Digital Channels poster for?
- The Digital Channels belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning digital can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the The Digital Channels poster?
- Owned you control, earned you influence, paid you rent. The mix should reflect that. A wall chart earns its place by being glanceable from where the work is happening, so The Digital Channels belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with The Digital Channels?
- Attribution, Content Marketing and Conversion Optimisation sit alongside The Digital Channels in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.AttributionContent MarketingConversion Optimisation
- Is the The Digital Channels poster free to download and print?
- Yes. The Digital Channels downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the The Digital Channels poster print at?
- The Digital Channels is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of The Digital Channels loses nothing.Printing guide
Related posters
Charts that sit alongside The Digital Channels on the same wall.
Browse every Marketing poster, or start from the full catalogue.