Questions about the Mapping Your Publics poster

What’s on the Mapping Your Publics poster?

A 4-row table: Position · Approach. Power against interest, and the resulting approach. High power, high interest — Engage closely and early; High power, low interest — Keep satisfied, brief concisely; Low power, high interest — Keep informed, they set the tone; Low power, low interest — Monitor, do not flood. Position is not fixed. A low-interest regulator becomes high-interest the day something goes wrong, so map again during an issue.

Who is the Mapping Your Publics poster for?

Mapping Your Publics belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning public relations can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Mapping Your Publics poster?

At the start of any campaign, before deciding who hears what. A wall chart earns its place by being glanceable from where the work is happening, so Mapping Your Publics belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.

What other posters go with Mapping Your Publics?

Apologising Well, Crisis Response and The Holding Statement sit alongside Mapping Your Publics in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Apologising WellCrisis ResponseThe Holding Statement

Is the Mapping Your Publics poster free to download and print?

Yes. Mapping Your Publics downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Mapping Your Publics poster print at?

Mapping Your Publics is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Mapping Your Publics loses nothing.Printing guide