The Message HouseOne roof message, three supporting pillars, evidence under each.Communications & MediaBuild it from the top down.1The roofOne sentence you want repeated back to you. Plain words, nojargon.2Three pillarsThree supporting points. Three, because nobody recalls five.3Proof under eachA fact, figure or example that would survive a hostile check.4The hard questionsList what you fear being asked and write an honest answer.5Test it aloudIf it cannot be said naturally in speech, it will not be said at all.A message you cannot substantiate is a liability, not a message. Everypillar needs proof that survives being quoted back at you.The Message Houselearnposters.com
The Message House — printable humanities wall chart from LearnPosters. Free vector PDF, US Letter and A4.

The Message House, step by step

Build it from the top down.

  1. The roofOne sentence you want repeated back to you. Plain words, no jargon.
  2. Three pillarsThree supporting points. Three, because nobody recalls five.
  3. Proof under eachA fact, figure or example that would survive a hostile check.
  4. The hard questionsList what you fear being asked and write an honest answer.
  5. Test it aloudIf it cannot be said naturally in speech, it will not be said at all.

A message you cannot substantiate is a liability, not a message. Every pillar needs proof that survives being quoted back at you.

Questions about the The Message House poster

What’s on the The Message House poster?
5 numbered steps. Build it from the top down. The roof — One sentence you want repeated back to you. Plain words, no jargon.; Three pillars — Three supporting points. Three, because nobody recalls five.; Proof under each — A fact, figure or example that would survive a hostile check.; The hard questions — List what you fear being asked and write an honest answer.; Test it aloud — If it cannot be said naturally in speech, it will not be said at all.. A message you cannot substantiate is a liability, not a message. Every pillar needs proof that survives being quoted back at you.
Who is the The Message House poster for?
The Message House belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning public relations can pin it up — a beginner, a student mid-course, or someone revising years later.
When should you use the The Message House poster?
Before any spokesperson speaks, so that everyone says the same thing. A wall chart earns its place by being glanceable from where the work is happening, so The Message House belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.
What other posters go with The Message House?
Media Training, Apologising Well and Crisis Response sit alongside The Message House in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Media TrainingApologising WellCrisis Response
Is the The Message House poster free to download and print?
Yes. The Message House downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
What size does the The Message House poster print at?
The Message House is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of The Message House loses nothing.Printing guide

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