What’s on the Apologising Well poster
A real apology against A non-apology, side by side.
- A real apology: Names what was done
- A real apology: Accepts responsibility without hedging
- A real apology: Says who was harmed and how
- A real apology: States the remedy and the date
- A real apology: Comes from someone accountable
- A non-apology: Regret that people felt offended
- A non-apology: Passive voice: mistakes were made
- A non-apology: Blames a process or a contractor
- A non-apology: Pivots to the good work elsewhere
- A non-apology: Signed by nobody in particular
- If a reader cannot say what you are apologising for after reading it, you have not ap…
Educational reference. Some jurisdictions limit the use of apologies as evidence of liability; others do not. Take local advice.
Questions about the Apologising Well poster
- What’s on the Apologising Well poster?
- A real apology against A non-apology, side by side. A real apology: Names what was done; A real apology: Accepts responsibility without hedging; A real apology: Says who was harmed and how; A real apology: States the remedy and the date; A real apology: Comes from someone accountable; A non-apology: Regret that people felt offended; A non-apology: Passive voice: mistakes were made; A non-apology: Blames a process or a contractor; A non-apology: Pivots to the good work elsewhere; A non-apology: Signed by nobody in particular; If a reader cannot say what you are apologising for after reading it, you have not ap…. Educational reference. Some jurisdictions limit the use of apologies as evidence of liability; others do not. Take local advice.
- Who is the Apologising Well poster for?
- Apologising Well belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning public relations can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Apologising Well poster?
- When the organisation is genuinely at fault and everybody can see it. A wall chart earns its place by being glanceable from where the work is happening, so Apologising Well belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.
- What other posters go with Apologising Well?
- The Holding Statement, Crisis Response and PR Ethics & Disclosure sit alongside Apologising Well in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.The Holding StatementCrisis ResponsePR Ethics & Disclosure
- Is the Apologising Well poster free to download and print?
- Yes. Apologising Well downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Apologising Well poster print at?
- Apologising Well is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Apologising Well loses nothing.Printing guide
Related posters
Charts that sit alongside Apologising Well on the same wall.
The Holding Statement
Communications & Media
Crisis Response
Communications & Media
PR Ethics & Disclosure
Communications & Media
Internal Communication
Communications & Media
Issues Management
Communications & Media
The Message House
Communications & Media
Measuring PR
Communications & Media
Working With Journalists
Communications & Media
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