What’s on the The Funnel poster
A 6-row table: Stage · Aim · Measure.
Stage, aim and typical measure.
- Awareness — Be known at all — Reach, brand search
- Interest — Be considered — Engagement, return visits
- Evaluation — Be preferred — Comparison, trial
- Purchase — Convert — Conversion rate
- Retention — Keep — Repeat rate, churn
- Advocacy — Be recommended — Referral, reviews
Most budgets over-invest at purchase, where demand already exists, and under-invest at awareness, which creates it.
Questions about the The Funnel poster
- What’s on the The Funnel poster?
- A 6-row table: Stage · Aim · Measure. Stage, aim and typical measure. Awareness — Be known at all — Reach, brand search; Interest — Be considered — Engagement, return visits; Evaluation — Be preferred — Comparison, trial; Purchase — Convert — Conversion rate; Retention — Keep — Repeat rate, churn; Advocacy — Be recommended — Referral, reviews. Most budgets over-invest at purchase, where demand already exists, and under-invest at awareness, which creates it.
- Who is the The Funnel poster for?
- The Funnel belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning digital can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the The Funnel poster?
- The funnel is a model, not a description. Real journeys loop and skip stages. A wall chart earns its place by being glanceable from where the work is happening, so The Funnel belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with The Funnel?
- Attribution, Content Marketing and Conversion Optimisation sit alongside The Funnel in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.AttributionContent MarketingConversion Optimisation
- Is the The Funnel poster free to download and print?
- Yes. The Funnel downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the The Funnel poster print at?
- The Funnel is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of The Funnel loses nothing.Printing guide
Related posters
Charts that sit alongside The Funnel on the same wall.
Browse every Marketing poster, or start from the full catalogue.