Questions about the Category Entry Points poster

What’s on the Category Entry Points poster?

9 entries in 2 groups. Building mental availability. Entry point types: When — time of day, occasion, Where — location and context, With w…; Implications: Link the brand to many situations, Breadth beats depth on one message,…. A brand linked to one situation only is limited by how often that situation occurs. Breadth of linkage grows the base.

Who is the Category Entry Points poster for?

Category Entry Points belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning brand & positioning can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Category Entry Points poster?

Buyers do not think about brands. They think about situations, and a brand comes to mind. A wall chart earns its place by being glanceable from where the work is happening, so Category Entry Points belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Category Entry Points?

Brand & Internal Culture, Brand Architecture and Brand in a Crisis sit alongside Category Entry Points in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Brand & Internal CultureBrand ArchitectureBrand in a Crisis

Is the Category Entry Points poster free to download and print?

Yes. Category Entry Points downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Category Entry Points poster print at?

Category Entry Points is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Category Entry Points loses nothing.Printing guide