Questions about the Identity Systems poster

What’s on the Identity Systems poster?

9 entries in 2 groups. Assets and the test each must pass. Assets: Logo and wordmark, Colour, held consistently, Typography, Shape and packaging…; The two tests: Fame — what share recognise it, Uniqueness — do they name YOU, Both ar…. An asset that is famous but not unique is worse than useless: it makes your advertising work for the category leader.

Who is the Identity Systems poster for?

Identity Systems belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning brand & positioning can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Identity Systems poster?

Distinctive assets are recognised at a glance. That is their entire job. A wall chart earns its place by being glanceable from where the work is happening, so Identity Systems belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Identity Systems?

Brand & Internal Culture, Brand Architecture and Brand in a Crisis sit alongside Identity Systems in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Brand & Internal CultureBrand ArchitectureBrand in a Crisis

Is the Identity Systems poster free to download and print?

Yes. Identity Systems downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Identity Systems poster print at?

Identity Systems is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Identity Systems loses nothing.Printing guide