Questions about the Brand Extension poster

What’s on the Brand Extension poster?

8 entries in 2 groups. When extension works and when it does not. Works when: The core association clearly transfers, The new category has a similar us…; Fails when: The association is category-specific, Perceived expertise does not carry…. A failed extension damages the parent brand, not only the new line. That risk is what the cheaper launch is buying.

Who is the Brand Extension poster for?

Brand Extension belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning brand & positioning can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Brand Extension poster?

Extension works where the brand's association transfers. It fails where it does not. A wall chart earns its place by being glanceable from where the work is happening, so Brand Extension belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Brand Extension?

Brand & Internal Culture, Brand Architecture and Brand in a Crisis sit alongside Brand Extension in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Brand & Internal CultureBrand ArchitectureBrand in a Crisis

Is the Brand Extension poster free to download and print?

Yes. Brand Extension downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Brand Extension poster print at?

Brand Extension is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Brand Extension loses nothing.Printing guide