What’s on the Segmentation poster
A 6-row table: Basis · Example · Useful for.
Bases for segmentation, and what each supports.
- Demographic — Age, income, location — Media buying
- Firmographic — Size, industry — B2B targeting
- Behavioural — Usage, frequency, recency — Product and lifecycle
- Needs-based — Job to be done — Positioning
- Value — Revenue, margin — Prioritisation
- RFM — Recency, frequency, monetary — Retail and e-commerce
Test a segment three ways: is it measurable, substantial, and reachable? Fail any one and it is a description, not a segment.
Questions about the Segmentation poster
- What’s on the Segmentation poster?
- A 6-row table: Basis · Example · Useful for. Bases for segmentation, and what each supports. Demographic — Age, income, location — Media buying; Firmographic — Size, industry — B2B targeting; Behavioural — Usage, frequency, recency — Product and lifecycle; Needs-based — Job to be done — Positioning; Value — Revenue, margin — Prioritisation; RFM — Recency, frequency, monetary — Retail and e-commerce. Test a segment three ways: is it measurable, substantial, and reachable? Fail any one and it is a description, not a segment.
- Who is the Segmentation poster for?
- Segmentation belongs to the Business & Management section rather than to a school year, because business is not something one grade owns. Anyone learning analytics can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Segmentation poster?
- A segment is useful only if the members behave differently and you can act differently. A wall chart earns its place by being glanceable from where the work is happening, so Segmentation belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Segmentation?
- A/B Testing, Cohort Analysis and Analysis Traps sit alongside Segmentation in the Business & Management section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.A/B TestingCohort AnalysisAnalysis Traps
- Is the Segmentation poster free to download and print?
- Yes. Segmentation downloads as a free PDF with no account, no email and no watermark, like everything else in the Business & Management section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Segmentation poster print at?
- Segmentation is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Segmentation loses nothing.Printing guide
Related posters
Charts that sit alongside Segmentation on the same wall.
Browse every Business & Management poster, or start from the full catalogue.