Presenting Analysis, step by step
The pyramid principle, applied to analysis.
- State the conclusion firstOne sentence. What should be done and why.
- Give three supporting argumentsGrouped, mutually exclusive, collectively sufficient.
- Support each with evidenceOne chart per argument, not five.
- Address the obvious objectionBefore it is raised.
- State what you would need to be more certainHonesty about limits builds trust in the rest.
Chart discipline
- One message per chart
- Put the message in the title
- Remove anything that is not carrying information
Put the finding in the chart title: 'Churn is concentrated in month two', not 'Monthly churn'.
Questions about the Presenting Analysis poster
- What’s on the Presenting Analysis poster?
- 5 numbered steps, with a full worked run-through. The pyramid principle, applied to analysis. State the conclusion first — One sentence. What should be done and why.; Give three supporting arguments — Grouped, mutually exclusive, collectively sufficient.; Support each with evidence — One chart per argument, not five.; Address the obvious objection — Before it is raised.; State what you would need to be more certain — Honesty about limits builds trust in t…. Put the finding in the chart title: 'Churn is concentrated in month two', not 'Monthly churn'.
- Who is the Presenting Analysis poster for?
- Presenting Analysis belongs to the Business & Management section rather than to a school year, because business is not something one grade owns. Anyone learning analytics can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Presenting Analysis poster?
- Lead with the answer. Executives read the first slide and skim the rest. A wall chart earns its place by being glanceable from where the work is happening, so Presenting Analysis belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Presenting Analysis?
- A/B Testing, Cohort Analysis and Analysis Traps sit alongside Presenting Analysis in the Business & Management section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.A/B TestingCohort AnalysisAnalysis Traps
- Is the Presenting Analysis poster free to download and print?
- Yes. Presenting Analysis downloads as a free PDF with no account, no email and no watermark, like everything else in the Business & Management section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Presenting Analysis poster print at?
- Presenting Analysis is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Presenting Analysis loses nothing.Printing guide
Related posters
Charts that sit alongside Presenting Analysis on the same wall.
Browse every Business & Management poster, or start from the full catalogue.