Questions about the Needs & Motivation poster

What’s on the Needs & Motivation poster?

8 entries in 2 groups. Layers of buying motive. Motive types: Functional — it does the job, Emotional — how it makes them feel, Socia…; Implications: Stated reasons are rationalisations, Ask what they did, not what they i…. The gap between stated and revealed preference is why declared purchase intent overstates actual sales so consistently.

Who is the Needs & Motivation poster for?

Needs & Motivation belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning consumer behaviour can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Needs & Motivation poster?

People buy for functional, emotional and social reasons at once. Only the first gets said aloud. A wall chart earns its place by being glanceable from where the work is happening, so Needs & Motivation belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Needs & Motivation?

B2B Buying, The Buyer Decision Process and Consumer Attitudes sit alongside Needs & Motivation in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.B2B BuyingThe Buyer Decision ProcessConsumer Attitudes

Is the Needs & Motivation poster free to download and print?

Yes. Needs & Motivation downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Needs & Motivation poster print at?

Needs & Motivation is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Needs & Motivation loses nothing.Printing guide