What’s on the Core Competence poster
A definition and 6 facts worth remembering.
A core competence is a bundle of skills and technologies that provides access to many markets, contributes significantly to perceived customer benefit, and is difficult for competitors to imitate.
- Three tests: market access, customer benefit, hard to imitate.
- Honda's is engines, not cars.
- Canon's is optics, imaging and microprocessor control.
- Competences are shared across business units.
- They must be actively maintained; they decay.
- Outsourcing a core competence hollows out the firm.
- Tests — 3
- Level — corporate
- Lifespan — longer than products
- Honda's engine competence supports cars, motorcycles, generators, lawnmowers and outb…
Most firms have five or six competences at most. A list of twenty is a list of activities, not competences.
Questions about the Core Competence poster
- What’s on the Core Competence poster?
- A definition and 6 facts worth remembering. A core competence is a bundle of skills and technologies that provides access to many markets, contributes significantly to perceived customer benefit, and is difficult for competitors to imitate. Three tests: market access, customer benefit, hard to imitate.; Honda's is engines, not cars.; Canon's is optics, imaging and microprocessor control.; Competences are shared across business units.; They must be actively maintained; they decay.; Outsourcing a core competence hollows out the firm.; Tests — 3; Level — corporate; Lifespan — longer than products; Honda's engine competence supports cars, motorcycles, generators, lawnmowers and outb…. Most firms have five or six competences at most. A list of twenty is a list of activities, not competences.
- Who is the Core Competence poster for?
- Core Competence belongs to the Business & Management section rather than to a school year, because business is not something one grade owns. Anyone learning strategy can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Core Competence poster?
- Products are the fruit. Competences are the roots, and they outlast any product line. A wall chart earns its place by being glanceable from where the work is happening, so Core Competence belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Core Competence?
- The Ansoff Matrix, The BCG Matrix and Blue Ocean Strategy sit alongside Core Competence in the Business & Management section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.The Ansoff MatrixThe BCG MatrixBlue Ocean Strategy
- Is the Core Competence poster free to download and print?
- Yes. Core Competence downloads as a free PDF with no account, no email and no watermark, like everything else in the Business & Management section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Core Competence poster print at?
- Core Competence is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Core Competence loses nothing.Printing guide
Related posters
Charts that sit alongside Core Competence on the same wall.
Browse every Business & Management poster, or start from the full catalogue.