Questions about the Why Things Spread poster

What’s on the Why Things Spread poster?

9 entries in 2 groups. What correlates with spread, and what the studies cannot show. Correlates with spread: High-arousal emotion: awe, anger, delight, Social currency: s…; Cautions: Most successful cases are studied backwards, Seeding and network position m…. Virality is a heavy-tailed outcome. Planning for it is planning to win a lottery; designing for shareability is not the same thing.

Who is the Why Things Spread poster for?

Why Things Spread belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning digital & platforms can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Why Things Spread poster?

When asked to make something go viral, which is not a plan. A wall chart earns its place by being glanceable from where the work is happening, so Why Things Spread belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.

What other posters go with Why Things Spread?

The Attention Economy, Reading Analytics and The Creator Economy sit alongside Why Things Spread in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.The Attention EconomyReading AnalyticsThe Creator Economy

Is the Why Things Spread poster free to download and print?

Yes. Why Things Spread downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Why Things Spread poster print at?

Why Things Spread is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Why Things Spread loses nothing.Printing guide