What’s on the Subscription Pricing poster
The rule, 3 worked examples, and the mistake everyone makes.
- Average customer lifetime is the reciprocal of the churn rate per period.
- Lifetime ≈ 1 ÷ churn · LTV = ARPU ÷ churn
- 5% monthly churn = 20 months average life
- 2% monthly churn = 50 months
- Annual plans = Lower churn, higher upfront cash
- Common mistake: Chasing acquisition while churn is high → Fixing churn first
Net revenue retention above 100% means existing customers grow enough to offset churn entirely.
Questions about the Subscription Pricing poster
- What’s on the Subscription Pricing poster?
- The rule, 3 worked examples, and the mistake everyone makes. Average customer lifetime is the reciprocal of the churn rate per period.; Lifetime ≈ 1 ÷ churn · LTV = ARPU ÷ churn; 5% monthly churn = 20 months average life; 2% monthly churn = 50 months; Annual plans = Lower churn, higher upfront cash; Common mistake: Chasing acquisition while churn is high → Fixing churn first. Net revenue retention above 100% means existing customers grow enough to offset churn entirely.
- Who is the Subscription Pricing poster for?
- Subscription Pricing belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning pricing can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Subscription Pricing poster?
- Churn is the whole game. Small changes compound over years. A wall chart earns its place by being glanceable from where the work is happening, so Subscription Pricing belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Subscription Pricing?
- Bundling, Competitive Pricing and Cost-Plus Pricing sit alongside Subscription Pricing in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.BundlingCompetitive PricingCost-Plus Pricing
- Is the Subscription Pricing poster free to download and print?
- Yes. Subscription Pricing downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Subscription Pricing poster print at?
- Subscription Pricing is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Subscription Pricing loses nothing.Printing guide
Related posters
Charts that sit alongside Subscription Pricing on the same wall.
Browse every Marketing poster, or start from the full catalogue.