Prospect TheoryHow people actually evaluate gains and losses.EconomicsThe core findings.FindingsLosses loom larger than gainsOutcomes judged against a reference pointDiminishing sensitivity as size growsRisk-averse for gains, risk-seeking for lossesSmall probabilities overweightedConsequencesHolding losing positions too longEndowment effect on owned itemsStatus quo bias in defaultsInsurance bought against unlikely eventsThe reference point is the key variable: the same outcome is a gain or aloss depending on what it is compared to.Prospect Theorylearnposters.com
Prospect Theory — printable business wall chart from LearnPosters. Free vector PDF, US Letter and A4.

What’s on the Prospect Theory poster

9 entries in 2 groups.

The core findings.

The reference point is the key variable: the same outcome is a gain or a loss depending on what it is compared to.

Questions about the Prospect Theory poster

What’s on the Prospect Theory poster?
9 entries in 2 groups. The core findings. Findings: Losses loom larger than gains, Outcomes judged against a reference point, D…; Consequences: Holding losing positions too long, Endowment effect on owned items, Sta…. The reference point is the key variable: the same outcome is a gain or a loss depending on what it is compared to.
Who is the Prospect Theory poster for?
Prospect Theory belongs to the Economics section rather than to a school year, because business is not something one grade owns. Anyone learning behavioural economics can pin it up — a beginner, a student mid-course, or someone revising years later.
When should you use the Prospect Theory poster?
Losses hurt roughly twice as much as equivalent gains feel good. A wall chart earns its place by being glanceable from where the work is happening, so Prospect Theory belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
What other posters go with Prospect Theory?
Critiques of Behavioural Economics, Behavioural Finance and Choice Overload sit alongside Prospect Theory in the Economics section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Critiques of Behavioural EconomicsBehavioural FinanceChoice Overload
Is the Prospect Theory poster free to download and print?
Yes. Prospect Theory downloads as a free PDF with no account, no email and no watermark, like everything else in the Economics section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
What size does the Prospect Theory poster print at?
Prospect Theory is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Prospect Theory loses nothing.Printing guide

Related posters

Charts that sit alongside Prospect Theory on the same wall.

Browse every Economics poster, or start from the full catalogue.