Questions about the Writing the Lead poster

What’s on the Writing the Lead poster?

The rule, 3 worked examples, and the mistake everyone makes. A hard news lead states what is new, to whom, and why it matters, in one readable sen…; New fact + who it affects + why now; Buried lead = Move it to line one; Two ideas in one = Split the sentence; Starts with a body = Start with the news; Common mistake: The council met on Tuesday to discuss the budget → The council cut li…. Aim for under about 30 words. If the lead needs a semicolon, it is holding two stories.

Who is the Writing the Lead poster for?

Writing the Lead belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning journalism can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Writing the Lead poster?

Every time a story is failing, because the lead is usually what is wrong. A wall chart earns its place by being glanceable from where the work is happening, so Writing the Lead belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.

What other posters go with Writing the Lead?

Beat Reporting, Corrections and Data Journalism sit alongside Writing the Lead in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Beat ReportingCorrectionsData Journalism

Is the Writing the Lead poster free to download and print?

Yes. Writing the Lead downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Writing the Lead poster print at?

Writing the Lead is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Writing the Lead loses nothing.Printing guide