What’s on the Glocalisation poster
A definition and 6 facts worth remembering.
Robertson's term for the way global forms are adapted to local conditions, so that spread and difference are produced by the same process.
- Global and local are not opposites here.
- Firms adapt product, price and format deliberately.
- Audiences adapt meaning without being asked.
- The same brand carries different status by country.
- Regional producers copy and then export back.
- Spread and difference increase together.
- Coined — Robertson, 1992
- Claim — both, not either
- A worldwide franchise with a menu, a price point and a social meaning that differ in…
Educational reference. Critics argue the term can obscure how much power remains with the firm setting the global template.
Questions about the Glocalisation poster
- What’s on the Glocalisation poster?
- A definition and 6 facts worth remembering. Robertson's term for the way global forms are adapted to local conditions, so that spread and difference are produced by the same process. Global and local are not opposites here.; Firms adapt product, price and format deliberately.; Audiences adapt meaning without being asked.; The same brand carries different status by country.; Regional producers copy and then export back.; Spread and difference increase together.; Coined — Robertson, 1992; Claim — both, not either; A worldwide franchise with a menu, a price point and a social meaning that differ in…. Educational reference. Critics argue the term can obscure how much power remains with the firm setting the global template.
- Who is the Glocalisation poster for?
- Glocalisation belongs to the Sociology section rather than to a school year, because law & society is not something one grade owns. Anyone learning globalisation can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Glocalisation poster?
- When a standard product turns out to be different in every market. A wall chart earns its place by being glanceable from where the work is happening, so Glocalisation belongs on the wall where that law & society work actually happens, within glancing distance, rather than filed away.
- What other posters go with Glocalisation?
- What Globalisation Means, Risk Society and Culture: Flat or Plural sit alongside Glocalisation in the Sociology section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.What Globalisation MeansRisk SocietyCulture: Flat or Plural
- Is the Glocalisation poster free to download and print?
- Yes. Glocalisation downloads as a free PDF with no account, no email and no watermark, like everything else in the Sociology section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Glocalisation poster print at?
- Glocalisation is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Glocalisation loses nothing.Printing guide
Related posters
Charts that sit alongside Glocalisation on the same wall.
Browse every Sociology poster, or start from the full catalogue.