What’s on the The Enthymeme poster
A definition and 5 facts worth remembering.
An enthymeme is a syllogism with a premise suppressed because the audience is expected to hold it.
- It is the standard unit of everyday persuasion.
- The missing premise is where the values sit.
- Audiences complete it themselves, which strengthens it.
- Making the premise explicit is the fastest critique.
- Advertising and slogans run almost entirely on it.
- She is a local candidate, so she will understand us. The suppressed premise is that l…
To analyse any slogan, write out the premise it needs you to already accept. Stated plainly, many will not survive.
Questions about the The Enthymeme poster
- What’s on the The Enthymeme poster?
- A definition and 5 facts worth remembering. An enthymeme is a syllogism with a premise suppressed because the audience is expected to hold it. It is the standard unit of everyday persuasion.; The missing premise is where the values sit.; Audiences complete it themselves, which strengthens it.; Making the premise explicit is the fastest critique.; Advertising and slogans run almost entirely on it.; She is a local candidate, so she will understand us. The suppressed premise is that l…. To analyse any slogan, write out the premise it needs you to already accept. Stated plainly, many will not survive.
- Who is the The Enthymeme poster for?
- The Enthymeme belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning rhetoric & argument can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the The Enthymeme poster?
- When you want to see what an audience is being assumed to believe. A wall chart earns its place by being glanceable from where the work is happening, so The Enthymeme belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.
- What other posters go with The Enthymeme?
- Ethos, Pathos, Logos, Kinds of Claim and The Five Canons sit alongside The Enthymeme in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Ethos, Pathos, LogosKinds of ClaimThe Five Canons
- Is the The Enthymeme poster free to download and print?
- Yes. The Enthymeme downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the The Enthymeme poster print at?
- The Enthymeme is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of The Enthymeme loses nothing.Printing guide
Related posters
Charts that sit alongside The Enthymeme on the same wall.
Ethos, Pathos, Logos
Communications & Media
Kinds of Claim
Communications & Media
The Five Canons
Communications & Media
Deduction & Induction
Communications & Media
Refutation & Concession
Communications & Media
Delivery
Communications & Media
Fallacies of Evidence
Communications & Media
Fallacies of Relevance
Communications & Media
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