Attitudes & BehaviourWhy attitudes predict behaviour poorly, and what improves the prediction.PsychologyThe theory of planned behaviour.1Attitude toward the behaviourNot toward the general topic.2Subjective normsWhat important others think you should do.3Perceived behavioural controlWhether you believe you can.4IntentionThe three combine into intention.5BehaviourIntention plus actual control.SPECIFICITY MATTERS'Do you care about the environment?' predicts little'Will you recycle this bottle today?' predicts much moreThe intention-behaviour gap is large. Implementation intentions —'when X, I will do Y' — close much of it.Attitudes & Behaviourlearnposters.com
Attitudes & Behaviour — printable life science wall chart from LearnPosters. Free vector PDF, US Letter and A4.

Attitudes & Behaviour, step by step

The theory of planned behaviour.

  1. Attitude toward the behaviourNot toward the general topic.
  2. Subjective normsWhat important others think you should do.
  3. Perceived behavioural controlWhether you believe you can.
  4. IntentionThe three combine into intention.
  5. BehaviourIntention plus actual control.

Specificity matters

  • 'Do you care about the environment?' predicts little
  • 'Will you recycle this bottle today?' predicts much more

The intention-behaviour gap is large. Implementation intentions — 'when X, I will do Y' — close much of it.

Questions about the Attitudes & Behaviour poster

What’s on the Attitudes & Behaviour poster?
5 numbered steps, with a full worked run-through. The theory of planned behaviour. Attitude toward the behaviour — Not toward the general topic.; Subjective norms — What important others think you should do.; Perceived behavioural control — Whether you believe you can.; Intention — The three combine into intention.; Behaviour — Intention plus actual control.. The intention-behaviour gap is large. Implementation intentions — 'when X, I will do Y' — close much of it.
Who is the Attitudes & Behaviour poster for?
Attitudes & Behaviour belongs to the Psychology section rather than to a school year, because life science is not something one grade owns. Anyone learning social can pin it up — a beginner, a student mid-course, or someone revising years later.
When should you use the Attitudes & Behaviour poster?
Specific attitudes predict specific behaviours. General attitudes predict almost nothing. A wall chart earns its place by being glanceable from where the work is happening, so Attitudes & Behaviour belongs on the wall where that life science work actually happens, within glancing distance, rather than filed away.
What other posters go with Attitudes & Behaviour?
Helping Behaviour, Attribution and The Bystander Effect sit alongside Attitudes & Behaviour in the Psychology section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Helping BehaviourAttributionThe Bystander Effect
Is the Attitudes & Behaviour poster free to download and print?
Yes. Attitudes & Behaviour downloads as a free PDF with no account, no email and no watermark, like everything else in the Psychology section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
What size does the Attitudes & Behaviour poster print at?
Attitudes & Behaviour is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Attitudes & Behaviour loses nothing.Printing guide

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