What’s on the Agenda-Setting poster
A definition and 5 facts worth remembering.
Agenda-setting is the transfer of issue salience from media coverage to public priorities.
- First level: which issues seem important at all.
- Second level: which attributes of an issue stand out.
- Effect is strongest for issues we cannot see directly.
- Weakest where people have direct personal experience.
- Need for orientation predicts who is most affected.
- Original study — Chapel Hill, 1968
- Evidence base — Broad and replicated
- Crime coverage can rise while recorded crime falls, and public concern tracks the cov…
One of the better-evidenced media effects. It concerns priority and salience, not persuasion to a position.
Questions about the Agenda-Setting poster
- What’s on the Agenda-Setting poster?
- A definition and 5 facts worth remembering. Agenda-setting is the transfer of issue salience from media coverage to public priorities. First level: which issues seem important at all.; Second level: which attributes of an issue stand out.; Effect is strongest for issues we cannot see directly.; Weakest where people have direct personal experience.; Need for orientation predicts who is most affected.; Original study — Chapel Hill, 1968; Evidence base — Broad and replicated; Crime coverage can rise while recorded crime falls, and public concern tracks the cov…. One of the better-evidenced media effects. It concerns priority and salience, not persuasion to a position.
- Who is the Agenda-Setting poster for?
- Agenda-Setting belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning media theory can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Agenda-Setting poster?
- When explaining why an issue suddenly feels urgent without new events behind it. A wall chart earns its place by being glanceable from where the work is happening, so Agenda-Setting belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.
- What other posters go with Agenda-Setting?
- Cultivation, Encoding & Decoding and Gatekeeping sit alongside Agenda-Setting in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.CultivationEncoding & DecodingGatekeeping
- Is the Agenda-Setting poster free to download and print?
- Yes. Agenda-Setting downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Agenda-Setting poster print at?
- Agenda-Setting is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Agenda-Setting loses nothing.Printing guide
Related posters
Charts that sit alongside Agenda-Setting on the same wall.
Browse every Communications & Media poster, or start from the full catalogue.